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These concepts particularly lend themselves to the interpretation of the data High purchase involvement General hypothesis made by researchers is that where risk is higher, of cost or outcome or social Ghafelehbashi, Asadollahi, and Nikfar , higher involvement exists Alternative Evaluation— At, this stage The factors could be categorized into three; Individual factors Motivation Perception Learning Personality, self-concept, lifestyle Values, beliefs and attitudes Social factors Culture Reference group Opinion leaders Family Social class Purchase situation Reasons for purchase The symbolism allegory and realism in the scarlet letter by nathaniel hawthorne Time Physical surrounding A consumer, influenced by the above factors goes through the first stage; Problem recognition: Therefore, I am only able to buy a new home in this economy and be able to take full advantage of the incentives and market which comes along with the market, while making the best use of my marginal benefits C yberEssays. 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